Privacy & Cookies Policy

Deal Forge Property Ltd · Last updated 16/10/2026

We respect your privacy. This policy explains what personal data we collect when you use our website (dealforgeproperty.co.uk), fill in our forms, book a call or work with us, why we use it, and your rights under UK data protection law.

1. Who we are

Deal Forge Property Ltd is the "data controller" (the organisation responsible for your personal data). We are a company registered in Scotland, company number SC867870.

Registered office: Clyde Offices, Second Floor, 48 West George Street, Glasgow G2 1BP
Email: [email protected] · Telephone: 0141 673 1444
ICO registration number: ZC047549

2. The data we collect

  • Identity and contact details: your name, email address and phone number, for example when you ask for our guide or book a call.
  • Your investment preferences: anything you choose to tell us, such as the budget range on our form (optional), your goals and timescales, and notes from our calls.
  • Your choices: whether you agreed to receive marketing emails, and when.
  • Booking details: the date and time of any call you book.
  • Identity checks (clients only): if you go ahead with a purchase through us, the identity, address and source-of-funds information that anti-money-laundering law requires every estate agency to check.
  • Technical data: your IP address, device and browser type, pages viewed and whether you opened our emails, collected through cookies and similar tools (see section 9).

You give us most of this directly through our forms, by email, by phone or in meetings.

3. How we use it and our legal basis

The law says we need a valid reason (a "lawful basis") for each use of your data.

What we doOur lawful basis
Send you the guide you asked for and contact you about itYour consent, given on our form
Send you occasional emails with new insights and opportunitiesYour consent (only if you ticked the marketing box). Unsubscribe any time.
Arrange and hold a discovery or strategy call you bookSteps you ask us to take before entering into a contract
Provide our services if you become a clientPerformance of our contract with you
Carry out identity and anti-money-laundering checksLegal obligation (Money Laundering Regulations 2017)
Keep business, tax and accounting recordsLegal obligation
Run our business, keep our systems secure and handle complaintsOur legitimate interests in running a well-managed, compliant business
Measure website use and the performance of our advertsYour consent, given through our cookie banner

We do not make decisions about you using purely automated means.

4. Who we share it with

We never sell your data. We share it only with:

  • Service providers who run our systems for us: HighLevel (our website, forms, CRM, email, text and booking system), and, where you accept cookies, Google, Meta and LinkedIn for analytics and advertising. They may only use your data on our instructions.
  • Veriphy, our identity verification provider, which carries out the anti-money-laundering identity and source-of-funds checks for clients on our behalf.
  • Professionals involved in your purchase, such as solicitors, mortgage brokers and letting agents, only when you choose to proceed and we have told you who they are.
  • Our professional advisers (for example, accountants and lawyers).
  • Regulators and authorities, such as HMRC, the Information Commissioner's Office, the Property Redress Scheme or the police, where the law requires it.
  • A buyer of our business, if we ever sell or merge it, who may use your data in the same way.

5. Transfers outside the UK

Some of our providers, including HighLevel, are based in or store data in the USA. When your data leaves the UK, we only use providers that protect it with safeguards recognised under UK law, such as UK adequacy regulations (including the UK Extension to the EU-US Data Privacy Framework) or the ICO's International Data Transfer Agreement or Addendum. Contact us for details.

6. How long we keep it

DataHow long
Enquiries and guide requests, if you don't become a clientUp to 2 years after our last contact with you, unless you ask us to delete it sooner
Marketing preferencesUntil you unsubscribe. We then keep your email on a suppression list so we don't contact you again.
Identity and anti-money-laundering records5 years after our business relationship ends, as the law requires
Client files, invoices and payment records6 years after the end of the financial year they relate to, for tax purposes

7. How we protect it

We limit access to people who need it, use secure, password-protected systems, and require our providers to keep data confidential and secure. If a data breach is likely to put your rights at risk, we will tell you and the ICO where the law requires.

8. Your rights

You have the right to:

  • be told how we use your data (this policy);
  • get a copy of your data (a "subject access request");
  • have inaccurate data corrected;
  • have your data deleted;
  • restrict or object to how we use it, including for marketing;
  • withdraw your consent at any time, for example by clicking "unsubscribe" in our emails;
  • receive your data in a portable format, where it applies.

To use any of these rights, email [email protected] or write to our registered office. There is normally no charge. We will reply within one month, or within three months for complex requests, and we will keep you updated.

Unhappy with how we have handled your data? Please tell us first so we can put it right. You can also complain to the Information Commissioner's Office: ico.org.uk/make-a-complaint or 0303 123 1113.

To reduce unwanted calls and post generally, you can also register with the Telephone Preference Service (TPS) or the Mailing Preference Service (MPS). These do not stop messages you have agreed to receive.

9. Cookies

Cookies are small text files saved on your device when you visit a website.

  • Essential cookies make the site, forms and booking calendar work and remember your cookie choices. These are always on.
  • Analytics cookies (Google Analytics) show us how visitors use the site, so we can improve it.
  • Advertising cookies (Meta pixel and LinkedIn Insight Tag) measure our adverts and help us show them to relevant people.

We only set analytics and advertising cookies if you accept them in our cookie banner. You can change your choice at any time through the banner or your browser settings. Blocking cookies may stop parts of the site working.

10. Other websites

Our site and emails may link to other websites. We are not responsible for how they handle your data, so please read their privacy policies.

11. Changes to this policy

We may update this policy, for example if the law or our services change. The date at the top shows when it was last updated.